English writing style
George Orwell
"Politics and the English Language"
1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print. 2. Never use a long word where a short one will do. 3. If it is possible to cut a word out, always cut it out. 4. Never use the passive where you can use the active. 5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent. 6. Break any of these rules sooner than say anything outright barbarous.
Murder Your Darlings
Sir Arthur Quiller-Couch: "Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it — whole-heartedly — and delete it before sending your manuscripts to press. Murder your darlings."
Faulkner: "Kill your darlings."