English writing style

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George Orwell

"Politics and the English Language"

1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

Murder Your Darlings

Sir Arthur Quiller-Couch: "Whenever you feel an impulse to perpetrate a piece of exceptionally fine writing, obey it — whole-heartedly — and delete it before sending your manuscripts to press. Murder your darlings."

Faulkner: "Kill your darlings."

William Safire

"Fumblerules of Grammar"